Social Media Etiquette

Social Media Etiquette
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A SOCIAL MEDIA ETIQUETTE QUESTION WAS ASKED…

A super smart friend of mine, just posted this question to her Facebook profile and tagged me (along with several other social media professionals)

[side note: the Facebook Plugin was unkind and didn’t let me embed the post, therefore, I updated this post to include a link to the original post by Tracy]

Here is the question Tracy Brown asked

It would be awesome if one or all of my Social Media friends would post a list or thoughts about Professional Social Media Etiquette. Social media evolves quicker than we can keep up.

A SOCIAL MEDIA ETIQUETTE QUESTION WAS ANSWERED…

As I was thinking about my answer, several of the tagged people took the time and gave answers. When it was my turn, I just started to type and these ‘rules’ came out! Nothing like taking an opportunity and running with it, right? >>> Blog Post <<<

Thanks for asking this very important question, Tracy!

HERE ARE 25 SOCIAL MEDIA ETIQUETTE RULES TO APPLY WHEN DOING BUSINESS ONLINE – THE 2016 EDITION.

  1. Always address negative feedback and/or posts. Do not ignore it or worse, way worse, delete the feedback and/or posts.
  2. Acknowledge someone’s issues then try to take the discussion offline ASAP.
  3. Treat others as you like to be treated.
  4. Never say something online you wouldn’t say out-loud with your mother, child or spouse in the room.
  5. Silence is golden – if you have nothing nice to say, keep it to yourself.
  6. Nothing is private. Whatever you say can and will be used against you.
  7. Emojis are great for kids! If you are going to build a professional relationship with someone, don’t start out using emojis unless you have a great, fun business model that would support using them all the time.
  8. The customer is always right. Always. Offline and well as online.
  9. When someone is negative towards you, remember to stay calm and respond with kindness. People will see the whole conversation and draw their own conclusions.
  10. When you are about to post something, walk away for 10 seconds before hitting ‘post’. (I usually go pour myself a coffee!) If it still looks right, I post. If I have this weird feeling in my gut, I hit delete!
  11. Sharing, liking and commenting are free! Use freely to build up your friends, support other businesses and show you care.
  12. For every self-promoting post, post at least 10 other posts with tips, information, charity events and fun!
  13. Don’t put your friends in Facebook groups without asking!
  14. Don’t invite out-of-town friends to your local Facebook event!
  15. Don’t post to Facebook every hour (go to Twitter for that!)
  16. Don’t link accounts: every platform is unique. Therefore you should post to each platform with that specific audience in mind.
  17. Forget the humblebrag. It’s annoying and I will unfriend you if you keep doing it.
  18. As a business owner, set up clear boundaries for yourself with regards to posting about religion and politics. You can either go all in, or stay out. But please think it through!
  19. Keep most of your business off of your personal profile. Use your Facebook page for that. 

I ADDED THE 6 FOLLOWING RULES TO MAKE IT A NICE NUMBER – 25!

  1. Just like you acknowledge phone calls or visits to your store or place of business, acknowledge people’s comments on your Facebook Page or @mentions on Twitter.
  2. Don’t overshare your personal life on your business accounts. Be transparent, but always stay professional.
  3. Profanity has no place in a business conversation, offline or online.
  4. Keep your online voice consistent with your offline voice.  Be the real you online as you are offline.
  5. Learn from your mistakes. When you make a mistake (and you will!) own up to it and apologize.
  6. Keep learning about social media; never be so confident to think you know-it-all! Learn, apply what you learned and be kind to others who are still in the process of learning the basics.

Do you have other etiquette rules you think I should have added here? Let me know in the comments what you think is the most important social media etiquette rule.

This post was written by Dorien Morin and published on More In Media. Dorien is a busy mom of 4 kids (3 teens) and 3 Labradors and runs a consultancy called More In Media while the kids study and play hard. She focuses on small to medium size businesses in local markets and primarily helps them build a loyal, local following online.


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